Content is NOT King

Do you think content is king?

Are you sure?

I don’t think so. We can hear everywhere saying that content is king but for me, I would say, Marketing is king.

What’s with your great content if nobody will be able to read it? You’ll just be a nobody if you have a great content but not much marketing. A lot of people are the best in their fields but don’t have the best skills. They are able to do that because they are good in marketing themselves.

I’m not saying that you stop putting effort for your content because without content, you’re website will be nothing. Put some good content and do a lot of marketing, that is the secret. Put some good content so they will keep coming back.

One example to support what I said above is, Coke. They don’t have the tastiest soda but they’re the best in their field. That is because of one reason, they really know how to market themselves.

Do you think content is still king?